Q PART 1 - 40 points 1. Character - Describe Rockefeller's background, climb to success and his leadership style. 2. Vertical Integration - What is it and how did Rockefeller apply it?3. Anti-Trust - State why he was forced into breaking up his oil company and wearing your CEO hat, whether or not you think this was the right thing for the government to force him to do.4. Anti-Trust, P2 - Do a 3-point compare contrast between Too Big To Fail and Monopoly (too big to succeed). Keep this in mind: in both cases it's the government that's driving company scope.5. Ethics - List at least 3 distinct ways in which Astor acted immorally while building his fur business.